British Groceries & Essentials

• Largest Contentful Paint7.79s poor
• Cumulative Layout Shift0 good

Unclear shipping costs & duties deter checkoutcritical

FAQ reveals shipping costs are 'calculated at checkout' with potential surprise 'additional fees for oversized orders,' and duties/taxes are explicitly the customer's responsibility—not included in quoted price. This hidden-cost structure appears nowhere on product pages or cart.

International e-commerce buyers abandon carts when final costs are opaque; McGrocer's model (multi-country sourcing + duties) requires upfront cost transparency to prevent last-minute checkout abandonment and cart recovery friction.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is British Groceries & Essentials visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best british groceries brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.