Maplin

• Largest Contentful Paint18.42s poor
• Cumulative Layout Shift0 good

1,250+ products with zero taxonomy—search & navigation crippledcritical

All 1,250+ products have empty product_type fields, preventing category filtering, faceted search, and taxonomy-based navigation. Homepage meta claims extensive selection (batteries, cables, cameras, audio, security) but store structure offers no way for shoppers to drill down by product type.

Customers cannot filter or navigate by category; search becomes the only discovery path, dramatically reducing AOV and increasing cart abandonment when shoppers cannot browse related products or refine results.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Maplin visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electronics and tech accessories brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.