Mous US

• Largest Contentful Paint16.53s poor
• Cumulative Layout Shift0 good

233 products with unclear categorization killing discoverabilityhigh

Store carries 233 SKUs spanning phone cases, luggage, backpacks, and accessories, but product_type tags are inconsistent ("Case", "Luggage", "Backpacks") and the homepage hero emphasizes phone cases while inventory is fragmented across unrelated categories. Navigation and filtering likely collapse multiple distinct product lines together, obscuring the core phone case business.

Customers searching for phone cases land on a mixed catalog, increasing bounce rate and lowering add-to-cart conversion; unclear category architecture also fragments SEO authority and makes upsell/cross-sell logic ineffective.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Mous US visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best phone cases brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.