Lucy & Yak

• Largest Contentful Paint7.43s poor
• Cumulative Layout Shift0.0 good

792 products across 181 collections creates severe navigation frictioncritical

Store has 792 SKUs organized into 181 collections with heavy promotional overlap (3-for-2 socks, 3-for-2 tops, 30% off summer, etc.), making it nearly impossible for shoppers to find products or understand the core assortment. The product range spans events, jumpsuits, dresses, trousers, and accessories with prices from £5–£200, yet no evidence of clear hierarchy or guided navigation on homepage.

Without a coherent discovery path, cart abandonment and bounce rate spike—shoppers either get lost browsing or leave to shop competitors with clearer category structures.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Lucy & Yak visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best sustainable clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.