Mac Duggal

• Largest Contentful Paint6.6s poor
• Cumulative Layout Shift0.007 good

Wedding nav link broken — routes to anchor instead of collectionhigh

The 'Wedding' navigation item in the SiteNavigationElement points to 'https://macduggal.com#' (an anchor) rather than an actual collection URL like the other nav items. This prevents shoppers from accessing wedding-specific dresses, a core revenue category evident in the meta description and product mix.

Wedding dresses and wedding-guest styles are explicitly featured in brand messaging but unreachable via navigation, forcing customers to hunt through collections or use search, directly reducing conversion for a high-intent buyer segment.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Mac Duggal visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best formal dresses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.