JB Hi-Fi

• Largest Contentful Paint43.56s poor
• Cumulative Layout Shift0.067 good

250 empty collections killing navigation and SEOcritical

JB Hi-Fi has 250 collections indexed, but the sample shows nearly all returning 0 products (e.g., '#1 Dads Golden Repair', '$19 Games', '$24 Games', etc.). These are live, crawlable pages with no inventory.

Empty collections create dead-end user journeys, waste crawl budget, dilute internal link equity, and signal poor catalog organization—directly eroding both organic traffic and on-site conversion paths for a 1,250+ product catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is JB Hi-Fi visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best electronics brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.