Leatherman

• Largest Contentful Paint10.31s poor
• Cumulative Layout Shift0.038 good

Accessory-heavy catalog dilutes core product visibilityhigh

Of 119 products, the majority are low-priced accessories (lanyard rings at $4–$10, bits, sharpeners, sheaths) rather than flagship multitools; bestsellers collection shows only 20 products despite 125 total, suggesting weak curation and potential discovery friction for high-margin core tools.

Accessory SKU bloat obscures premium multitools ($150–$300 margin leaders) in search, collection browsing, and recommendation flows, reducing average order value and conversion for the store's core profit drivers.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Leatherman visible to AI shopping assistants?

✓ Recommended by Claude when asked about multitools brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.