iTokri आई.टोकरी

• Largest Contentful Paint18.08s poor
• Cumulative Layout Shift0.0 good

Product page missing key trust signals and sizing infohigh

Sample products show unstitched dress materials (₹2,690) with only 1 variant each and no visible size/length specifications in scraped data. Competitors in ethnic wear typically display detailed measurements, fabric composition, care instructions, and customer photos—all critical for unstitched textile purchases where fit cannot be tried.

Unstitched fabrics require buyer confidence in yardage and dimensions; missing specs drive cart abandonment and returns, directly eroding margin on a handcraft category where artisan reputation is the primary differentiator.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is iTokri आई.टोकरी visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best ethnic wear fabrics brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.