Jaded London

• Largest Contentful Paint7.99s poor
• Cumulative Layout Shift0.049 good

Collection navigation is opaque—dates instead of categorieshigh

The store has 250 collections but they are named only by dates (e.g. '13/10/25', '16/2/26') with no category labels (no 'Jeans', 'Tops', 'Dresses', etc.). Shoppers browsing collections cannot quickly find product types, forcing them to click blindly or rely on search.

Poor collection discoverability increases friction in the browsing path, reducing impulse purchases and prolonging time-to-checkout for category-driven shopping behavior.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Jaded London visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best streetwear clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.