Insider

• Largest Contentful Paint10.31s poor
• Cumulative Layout Shift0 good

Bundle product titles confuse shoppers with deal mechanicshigh

Multiple high-value products (R$278–R$338) use cluttered promotional titles like 'Compre 2 Tech Daily Masculina e Ganhe 1 The Perfect Top' instead of clear product names. These lengthy, deal-focused titles obscure the actual item being purchased and create cognitive friction at browse and search.

Unclear product naming delays purchase decisions, increases cart abandonment, and reduces click-through from search/category pages—directly suppressing conversion velocity in a competitive apparel market.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Insider visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best technical apparel brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.