Yarns and accessories from Hobbii

• Largest Contentful Paint14.09s poor
• Cumulative Layout Shift0 good

1,250+ products priced at $0.00 blocking conversionscritical

At least 4 products in the sample (Summer Splash Nellie, Bubba the Frog, Milo the Dino, Widget and Bolt, Labrador Blanket) display a first_variant_price of 0.00, indicating widespread free/zero-price product listings across the 1,250+-product catalog. These appear to be patterns or free content mistakenly indexed as purchasable products, creating friction and trust loss when customers encounter them.

Zero-priced items confuse shoppers on category/collection pages, inflate product counts, dilute search relevance, and signal poor data hygiene—directly reducing the conversion rate for actual revenue-generating products and lowering average order value.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Yarns and accessories from Hobbii visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best yarn and crochet brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.