IWOOT

• Largest Contentful Paint15.21s poor
• Cumulative Layout Shift0 good

Massive catalog (3,650+ SKUs) with no visible filtering or search optimizationcritical

The store carries 1,250+ products across 78 collections with a price range of £4.99–£699, yet the sample products and collection structure show heavy reliance on occasion-based (18th/30th/40th birthday) and character-licensed (Harry Potter, Batman) categories with no evidence of faceted navigation, search filters, or recommendation logic to guide buyers through the sprawl.

Visitors drowning in choice without filtering, sorting, or personalization will bounce; lost discoverability and decision paralysis directly kill conversion on high-volume, low-AOV gift sites.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is IWOOT visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best quirky gifts brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.