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◉ Free teaser · 3 sections

HexClad Cookware

A free preview of our Shopify diagnostic for hexclad.com. Generated 2026-05-27 23:15 UTC.

01 · Page speed
62/100
Google Lighthouse — mobile performance
02 · Top conversion issue

159 products but 100 collections dilute discoveryhigh

The store maintains 100 collections (including low-value ones like 'Back In Stock' with 0 products and duplicate category structures) across 159 total products, creating navigation friction. Product_type taxonomy is fragmented ('Bundles', 'Cookware', 'Sets', 'Pans', 'Merchandise', 'Kitchen Tools', 'Kitchen Accessories') making it harder for shoppers to find core offerings.

Excessive collections and unclear product hierarchy increase cart abandonment by forcing browsers through multiple unclear paths to reach core cookware, directly reducing AOV on bundles priced $999–$2,999.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is HexClad Cookware visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best hybrid cookware brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for hexclad.com — $49

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