Hearth Display: Kids grow fast. Hearth grows with them.

• Largest Contentful Paint10.2s poor
• Cumulative Layout Shift0 good

Confusing membership SKU structure blocks purchase clarityhigh

The store offers 8 membership SKUs across overlapping tiers (monthly, 2-year, 3-year), including 4 free-trial variants at $0.00, creating decision paralysis without clear differentiation on value or intent. No single 'main' product is apparent; the catalog fragments buyer intent across identical-sounding options.

Buyers cannot quickly identify which membership matches their needs, forcing them to compare multiple similar products and increasing cart abandonment and support burden.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Hearth Display: Kids grow fast. Hearth grows with them. visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best family organization system brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.