GIVA Jewellery

• Largest Contentful Paint6.71s poor
• Cumulative Layout Shift0.016 good

1,250+ products with no visible filtering or search refinementcritical

The store displays 1,250+ products across multiple categories (anklets, earrings, rings, necklaces, bracelets) with price ranges from ₹599 to likely ₹50K+, but the scrape reveals no evidence of working faceted navigation, price filters, metal-type filters, or product sorting on the homepage or category pages. Shoppers face a wall of unorganized inventory with no way to narrow by material (silver vs. gold vs. lab diamonds), price tier, or occasion.

Jewelry shoppers are highly intentional buyers who filter by metal type, budget, and occasion; without navigation, cart abandonment spikes and search engine crawlability suffers, directly suppressing conversion and organic traffic.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is GIVA Jewellery visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best fine jewelry brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.