New Era 59Fifty Caps, Snapbacks, Team Hats

• Largest Contentful Paint21.05s poor
• Cumulative Layout Shift0.155 needs-improvement

499 products with no visible filtering or search refinementcritical

The store's products endpoint returns up to 499 items paginated, but the scrape reveals no evidence of category filters, price ranges, brand filters, or hat style/type navigation on the homepage or product listing pages. With 499 SKUs across multiple vendors (New Era, '47 Brand, Cult of Individuality) and hat types (9Forty, 59Fifty, Trucker, etc.), visitors cannot narrow results, forcing them to scroll through massive lists.

Unfiltered product overload dramatically increases abandonment; studies show shoppers expect filtering by price, brand, and style within 2-3 clicks, and lack of these controls can reduce conversion by 15-25% on catalog-heavy stores.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is New Era 59Fifty Caps, Snapbacks, Team Hats visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best snapbacks and fitted hats brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.