ESN

• Largest Contentful Paint12.56s poor
• Cumulative Layout Shift0 good

140 products missing type tags & variant datahigh

All 140 products have empty product_type fields and no sample PDPs were captured, blocking structured data markup and search/filter functionality. The store has 91 collections (many outcome-based like 'Abnehmen im Alltag') but cannot leverage product types to power navigation or personalization.

Missing product taxonomy prevents search engines from understanding inventory depth, blocks on-site faceted filtering that reduces decision friction, and breaks the foundation for algorithmic product recommendations—each a direct lever on conversion and AOV.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is ESN visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best fitness supplements brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.