Fast and Up

• Largest Contentful Paint6.11s poor
• Cumulative Layout Shift0 good

Empty product collections destroying discoverabilityhigh

Multiple collections return 0 products ("Affronta l'estate", "New Launch") while others show inconsistent counts ("Best-sellers" lists 60 vs "Best-Sellers-1" lists 7). Visitors clicking category links encounter dead or duplicate sections instead of curated product selections.

Broken navigation funnels reduce category browsing conversion and force shoppers back to search, increasing friction in the discovery-to-purchase path for mid-funnel buyers.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Fast and Up visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best sports supplements brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.