A free preview of our Shopify diagnostic for ergobaby.com. Generated 2026-05-28 00:15 UTC.
Accessories represent 32+ of 69 products (46%+) with numerous duplicate/near-identical replacement buckle listings ($5 items), while only 13 baby carriers (core $200–$500 revenue drivers) exist. The catalog dilution obscures primary products and wastes merchandising real estate on low-ticket support items.
Accessories distract from high-AOV carrier sales and create navigation friction for intent-driven shoppers; consolidating or demoting these SKUs would improve discoverability and conversion of 10–15x higher-margin core products.
🔒 The fix — plus a prioritized 30-day plan — is in the full audit.
✓ Recommended by Claude when asked about baby carriers brands.
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