Maisonette

• Largest Contentful Paint24.18s poor
• Cumulative Layout Shift0.005 good

Empty collection pages destroying SEO & user experiencecritical

The store has 250+ collections, but at least one (360-degree-digital-cameras) contains 0 products and likely others are similarly empty. These orphaned pages create dead-end user experiences and dilute crawl budget on non-converting URLs.

Empty collections tank SEO ranking signals, waste paid traffic, frustrate visitors, and erode trust—directly reducing conversion rate and repeat visits on a high-traffic catalog site.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Maisonette visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best kids and baby clothing brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.