Home Exercise Equipment | Echelon

• Largest Contentful Paint10.95s poor
• Cumulative Layout Shift0.07 good

354 products with missing product_type datahigh

89% of the 354 products lack product_type taxonomy tags (e.g., treadmills, bikes, accessories), with only scattered examples filled in. This breaks internal search, filtering, and merchandising on both storefront and backend.

Customers cannot efficiently browse or filter by equipment category, directly reducing discoverability and incremental AOV on a $10–$12k product range where guided navigation drives purchase decisions.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Home Exercise Equipment | Echelon visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best home exercise equipment brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.