Flo Mattress

• Largest Contentful Paint8.21s poor
• Cumulative Layout Shift0.063 good

Massive variant overload blocking checkout decisionscritical

Core mattress products have 40–250 variants each (e.g., Flo Ortho has 250 variants), creating extreme choice paralysis at the SKU selection stage. Combined with 33 total products across mattresses and pillows, shoppers face overwhelming decision friction before adding to cart.

High variant counts correlate with cart abandonment; most shoppers abandon when forced to make too many micro-choices (size, firmness, cover type, etc.) upfront, directly suppressing AOV and conversion rate.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Flo Mattress visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best mattresses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.