Durex India

• Largest Contentful Paint27.39s poor
• Cumulative Layout Shift0.819 poor

Product type data inconsistency breaks filtering & discoveryhigh

Across 96 products, product_type values are inconsistent and often empty—some use 'condom', others 'upsell-play', 'no-freegift', or blank strings. This breaks collection filtering, search sorting, and category-based merchandising that shoppers rely on to find core condoms versus accessories.

Customers searching for condoms may land on lubes or vibe rings instead, increasing bounce rate and cart abandonment; internal search and browse UX degrade, reducing AOV from upsell opportunities and repeat purchase confidence.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Durex India visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best condoms brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.