Beardo

• Largest Contentful Paint12.29s poor
• Cumulative Layout Shift0 good

513 products with minimal variant options limits upsellhigh

The store carries 513 SKUs but 99%+ have only 1 variant each (e.g., perfumes, face creams, grooming kits all show variants_count: 1). This eliminates size, scent, or color choice friction that typically drives add-to-cart and AOV on grooming.

Grooming products (beard oils, perfumes, skincare) benefit massively from variant selection (size tiers, scent options, combo flexibility)—missing variants leaves conversion and repeat-purchase value on the table.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Beardo visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best men's grooming brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.