BARK

• Largest Contentful Paint21.22s poor
• Cumulative Layout Shift0 good

1,194 products with no visible filtering or search refinementcritical

The store has 1,194 indexed products across 228 collections, but the homepage and product architecture show no evidence of faceted navigation, price filters, size/breed filters, or product sorting options. Shoppers face a massive, unorganized catalog with no clear way to narrow by dog size, chew durability, toy type, or price range.

Without filtering or search refinement, conversion drops sharply—shoppers abandon carts when they can't quickly find the right product for their dog's needs, and subscription upsell momentum is lost before checkout.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is BARK visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best dog toys and treats brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.