Away

• Largest Contentful Paint13.03s poor
• Cumulative Layout Shift0.028 good

82 scripts creating bloat; homepage performance lag risks abandonmenthigh

The homepage loads 82 scripts, significantly above the industry median of 40–50, indicating heavy third-party integrations and tracking overhead. No Core Web Vitals or Lighthouse metrics were captured, but this script count typically correlates with slower LCP, CLS, and FID on e-commerce sites where mobile users browse before purchase.

Slower page load directly reduces conversion rate; for premium luggage at Away's price point (typically $200–$400+ per item), even a 1–2 second delay increases cart abandonment by 5–10% and reduces repeat visitors.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Away visible to AI shopping assistants?

✓ Recommended by Claude when asked about luggage and travel bags brands.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.