FRITZ!

• Largest Contentful Paint4.61s poor
• Cumulative Layout Shift0.364 poor

8 of 25 products showing $0.00 pricecritical

Multiple high-value products (FRITZ!Box 5630, FRITZ!Repeater 1700/3000, FRITZ!Box 4060, FRITZ!Mesh Set 4200) display first_variant_price of 0.00 across the product catalog, while others show legitimate prices (€32.99–€704.99). This pricing data gap likely reflects broken product syncing or missing variant mapping.

Customers cannot purchase or even evaluate pricing on ~30% of visible inventory, creating immediate cart abandonment and lost revenue on core router and mesh products.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is FRITZ! visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best wi-fi routers brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.