ALT. Fragrances®

• Largest Contentful Paint13.63s poor
• Cumulative Layout Shift0.038 good

Inconsistent product_type data breaks search & filteringhigh

3 of 8 sampled products have blank product_type fields (Simply Violette, Blue Fate, Honeycomb Waffles), while others correctly show 'Perfume & Cologne'. This data quality gap prevents customers from filtering and search engines from categorizing inventory accurately.

Missing product classifications degrade faceted navigation UX, reduce SEO visibility for category searches, and likely suppress discoverability of ~5–10% of the 227-product catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is ALT. Fragrances® visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best designer fragrance dupes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.