Comet

• Largest Contentful Paint7.01s poor
• Cumulative Layout Shift0 good

183 products across 250 collections create severe findability chaoscritical

Store hosts 183 products organized into 250 collections, with 10+ product type tags (APEX, X Lows, Aeons, Alter, Drops, etc.) and gender-split variants, creating extreme navigation fragmentation. Empty collections (e.g. 'aeon-v2-maple' with 0 products) and duplicate collection titles ('Apex Collection' appears twice) further degrade discoverability and user confidence.

Visitors cannot efficiently browse or search; this friction directly suppresses conversion and increases cart abandonment when customers struggle to find the right shoe or style.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Comet visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best sneakers brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.