The Pi Hut

• Largest Contentful Paint15.64s poor
• Cumulative Layout Shift0 good

1,250+ products with blank product_type fieldcritical

All 1,250+ products in the catalog have empty product_type values, preventing proper filtering, search faceting, and category organization. This breaks the store's core navigation and merchandising infrastructure.

Missing product types eliminate category-based discovery, reduce search relevance, and force customers to browse linearly—directly suppressing AOV and conversion for a technical audience seeking specific component types (microcontrollers, sensors, kits).

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is The Pi Hut visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best raspberry pi & maker electronics brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.