TeamSG

• Largest Contentful Paint17.75s poor
• Cumulative Layout Shift0.0 good

Confusing discount collection sprawl creating navigation frictionhigh

The store maintains 250+ collections dominated by overlapping, date-stamped discount offers (10% off, 15% off, 20% off, 25% off) with identical or nearly identical product sets, making it unclear which deal is current or how to find products by actual category. This fractured taxonomy diverts traffic away from intentional product discovery.

Shoppers browsing collections experience decision paralysis and abandon browsing; search becomes the only reliable path to purchase, reducing cross-sell and seasonal discovery revenue while increasing support inquiries about which discount to use.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is TeamSG visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best cricket equipment brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.