SONOFF

• Largest Contentful Paint12.17s poor
• Cumulative Layout Shift0 good

Inconsistent product categorization reduces discoverabilityhigh

At least 5 of 8 sampled products have empty or missing product_type values (NSPanel Pro, S61s, iPlug, Hydro DUO, Orb-ZBW1), while others are tagged inconsistently (e.g., 'DIY Smart Switches' vs. 'Smart Sensors'). This breaks filter navigation and search indexing across the 119-product catalog.

Shoppers cannot reliably filter by product type or find what they need; search engines cannot categorize inventory properly, reducing organic visibility and forcing users to browse randomly instead of converting via intent-based navigation.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is SONOFF visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best smart home automation brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.