New Era Cap México

• Largest Contentful Paint19.54s poor
• Cumulative Layout Shift0.024 good

250+ empty collections killing discoverabilityhigh

Of 250 collections scraped, many show 0 products (e.g., '19TWENTY Quickstrike', '39THIRTY New Era Branded', '3D Collection'). These dead collections clutter navigation and fragment a 1,250+-product catalog across 50+ category paths, making it hard for shoppers to browse or filter by style.

Empty collections create friction in discovery, increase bounce rate on category pages, and dilute organic search value—costing conversions from browsers who can't find what they want.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is New Era Cap México visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best baseball caps brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemamissing
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.