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◉ Free teaser · 3 sections

Missouri Star Quilt Company

A free preview of our Shopify diagnostic for missouriquiltco.com. Generated 2026-05-27 20:58 UTC.

01 · Page speed
39/100
Google Lighthouse — mobile performance
02 · Top conversion issue

1,250+ products with inconsistent variant strategyhigh

Nearly all 1,250+ products have only 1 variant despite fabric being inherently multi-variant (yardage, bolt size, color options). Sample products like 'Stitched - Stripe Grey Yardage' ($2.99) and 'Chicago Cubs - Pink 10 Yard Bolt' ($109.60) show the store sells the same designs in different formats, yet variants are not being captured in product data.

Collapsed variant data forces customers to navigate separate product pages for each size/format instead of selecting within one page, increasing friction, abandonment, and reducing per-session conversion likelihood on a high-volume SKU catalog.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Missouri Star Quilt Company visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best quilting fabric brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for missouriquiltco.com — $49

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