Medpak

• Largest Contentful Paint4.65s poor
• Cumulative Layout Shift0 good

1,250+ products with no visible filtering or navigationcritical

The store lists 1,250+ SKUs across wildly fragmented categories (Polish product_type tags like 'Witaminy i suplementy diety', 'Chrupki kukurydziane', 'Środki przeciw owadom'), yet the homepage and collection structure show only brand-based organization with no apparent category hierarchy, price/benefit filters, or search facets. A shopper looking for 'iron supplements' or 'K-beauty moisturizers' has no clear path beyond keyword search.

Without category filters and logical navigation, conversion-ready buyers abandon at search/browse and repeat customers cannot re-find products, directly depressing AOV and repeat purchase rate on a broad-assortment health store.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Medpak visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best vitamins and supplements brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.