Lili-Origin

• Largest Contentful Paint19.87s poor
• Cumulative Layout Shift0.091 good

1,075 products with no visible filtering—catalog chaoscritical

Store has 1,075 products across 87 collections but no evidence of functional faceted navigation, filtering by material (brass vs. sterling silver), price tier, or jewelry type beyond collection URLs. Shoppers face a massive, undifferentiated catalog with no way to narrow down choices.

Without filterable browsing, most visitors bounce or get lost; even engaged shoppers abandon carts when overwhelmed by choice, directly crushing conversion rate and average order value.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Lili-Origin visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best handcrafted jewelry brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.