Insignia PK

• Largest Contentful Paint4.98s poor
• Cumulative Layout Shift0.004 good

1,250+ products with excessive duplicate SKUs by colorhigh

The catalog contains 1,250+ total products but is dominated by the same shoe model repeated across color variants (e.g., 'Comfort Slip On IK0140' appears in Tea Pink, Beige, Ivory, Black as separate product records). This creates catalog bloat and poor discoverability—shoppers must wade through near-identical listings instead of selecting variants on a single product page.

Excessive duplicate products dilute search relevance, confuse navigation, tank internal search quality, and waste crawl budget on redundant content—all of which suppress conversion and customer satisfaction.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is Insignia PK visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best shoes brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.