David's Bridal

• Largest Contentful Paint9.02s poor
• Cumulative Layout Shift0.645 poor

All products show $0.00 price — breaks purchase intentcritical

Across the entire product sample (8 items shown), first_variant_price is uniformly '0.00', despite the price_range data confirming prices exist ($9.95–$999.00). This indicates a data extraction or template error preventing actual prices from rendering on product listings.

Shoppers cannot see pricing before clicking; hidden prices dramatically reduce add-to-cart rates and inflate cart abandonment in a high-consideration category like formal wear.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

Is David's Bridal visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best formal dresses brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

• Organization schemapresent
• Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.