Boll & Branch — Free Shopify Audit

01 · Page speed

27/100

Google Lighthouse — mobile performance

Largest Contentful Paint6.03s poor
Cumulative Layout Shift0.191 needs-improvement

02 · Top conversion issue

Product prices showing $0.00 across key SKUscritical

Core products (Percale Hemmed Sheet Set, Signature Hemmed Sheet Set) display first_variant_price as "0.00" in the product feed, while throw blankets correctly show $399.00. This price display failure affects the store's highest-traffic SKUs.

Shoppers seeing $0 prices on premium bedding creates immediate trust loss and checkout abandonment; this blocks conversion on the store's primary revenue drivers.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Boll & Branch visible to AI shopping assistants?

✓ Recommended by Claude when asked about organic bedding brands.

Organization schemapresent
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for bollandbranch.com — $49

14-day money-back guarantee · No sales calls · We never sell or spam your email.