Billy J — Free Shopify Audit

01 · Page speed

53/100

Google Lighthouse — mobile performance

Largest Contentful Paint10.66s poor
Cumulative Layout Shift0.0 good

02 · Top conversion issue

6000+ products with no visible size/fit guidancecritical

Store claims 'over 6000 styles' but theme name references 'Product Sizing Review' indicating known sizing friction. No evidence of size charts, fit filters, or try-on aids in scraped homepage data despite fashion being highly size-sensitive.

Sizing uncertainty is the #1 cart abandonment driver in apparel; unclear fit guidance directly kills conversion and inflates returns.

🔒 The fix — plus a prioritized 30-day plan — is in the full audit.

03 · AI visibility

Is Billy J visible to AI shopping assistants?

✗ Not mentioned by Claude when asked “What are the best women's fashion brands that ship in the US?”. As shoppers ask AI what to buy, being invisible means lost demand.

Organization schemapresent
Product schemamissing

🔒 The full audit probes ChatGPT, Claude & Perplexity and gives the exact schema to add.

This is a 3-section preview.

The full 30-page StoreXray audit covers conversion friction, trust signals, page speed, mobile UX, checkout flow, and AI visibility — plus a prioritized 30-day fix list. Delivered by email in ~10–15 minutes.

Unlock the full audit for billyj.com.au — $49

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